When I worked at Super S, in a clever marketing ploy, we put candy right by the check-out lane. Candy is an impulse buy, and young kids are particularly impulsive. And when they scream at just the right frequency and length, no parent can refuse them. Especially, today when the punishment for putting a rock into the TV is a 20 minute "Time Out." And if your little darling kills the neighbor kid "just to see what it was like," then he could go a whole week without TV.

Today, kids who can't concentrate in school are called "indigo kids" and are treated like the real world equivalent of superheroes. (See the link in my previous post) But could it be that parents need to be stricter with their kids? Here's a story that suggests that just may be the case.